AT&T

North American Market

2014-15

Branding & Illustration System Development

Client: AT&T

Agency Partner: Integer (Dallas)

Role: Branding, Illustration, Visual Strategy

Collaborated with Integer Dallas to develop a modular system of graphic narratives aligned with AT&T’s brand storytelling. I created a flexible series of interchangeable illustrations designed to adapt across campaigns and physical environments, including flagship retail stores throughout North America.

In addition to producing original artwork for licensing and brand usage, I provided art directional guidance on how the assets could function as a scalable visual system — maintaining brand integrity while allowing for dynamic deployment across marketing and internal communication channels.

  • An image of Greenspacing.

    01

  • An image of Greenspacing.

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  • An image of Greenspacing.

    03

  • Blue smiling dragon-shaped shelf in a modern library interior, surrounded by bookshelves and circular ceiling lights.

    04

  • Decorative display featuring three colorful, bird-shaped ornaments with face masks, set on a table in a library.

    05

Visual language application

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CASE STUDIES

  • An image of Sheryl Crow tshirt

    Sheryl Crow

    Handcrafted type for world tours 2024-25

    >
  • Balloon dog.

    Jeff Koons

    Balloon Dog advocates for literacy education

    >
  • Monster

    MLK Memorial Library, Washington DC

    Monsters with Mies van Der Rohe.

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  • A white vinyl record and album cover with a black background and a small blue butterfly on the cover, titled 'SweetTides' by Thievery Corporation.

    ThieveryCorporation

    Fly through deep space & the subconscious

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  • Colorful skateboard deck with the black text 'Pkmn' on a white background and Pikachu and other Pokémon characters illustrated in vibrant colors on the right side.

    Pokémon America

    Celebrating 25 years of Pokémon in limited edition.

    >

  • Brindle Boxer Kombucha

    Brand and packaging system

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  • AT&T

    Modular brand story system

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  • Versions

    Grammy-nominated music package

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  • Radio Retaliation

    Grammy-nominated music package

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  • Compiler

    Tech. Policy. People.

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INQUIRE

We welcome collaborations, commissions, and conversations. Whether you’re a brand, institution, or collector interested in Matthew Curry’s work—or simply curious to learn more—please reach out. The studio is based in Washington, D.C., and works with clients and collaborators worldwide.